Blog - Shark Tank Tryouts | Food Entrepreneurs

Whether we want to admit it, or not, summer is almost officially over. That means many things, but mostly the onset of cooler days, busier work weeks and the encroaching holiday season. For our small but mighty team here at brüks bars, we are ready to rock-’n-roll this season, and beyond.
Over the summer, we added a few new awesome retail partners including: Not Just Coffee (7th Street Market & Atherton Market), Dilworth Espresso, Dilworth, Laurel Market, Sprout healthy vending machines and starting next week the U.S. National Whitewater Center! Thank you to all of our amazing retail partners who have been working with us for part or all of this year.
This summer, we also heard back from the infamous Shark Tank producers. As some of you remember, earlier this summer we drove through a torrential Midwest style storm to make it to Columbus, Ohio in order to try out for everyone’s favorite reality show (a.k.a., entrepreneur roast). Well folks, we have good news and bad. The GOOD NEWS is that, we made it to the second round!!! That’s right. After hours in the car, camping out overnight, and pitching to one of their producers we got “the call” less than two weeks later. While technically we’re not allowed to tell you that, the BAD NEWS is that, we didn’t make the final cut. Alas, we had quite the experience and loved every minute of it. Plus, there’s always next season!
In other news: we are working on another flavor! While we still can’t reveal the final flavor combination, let’s just say it goes perfectly with cool weather and comfort cravings, but as always it will be gluten, dairy, soy and egg-free. This one will also be 100% vegan!
Upcoming Events:
We’re here, we’re there, we’re everywhere (or at least we try to be!). Coming out to events and samplings is our favorite thing to do, outside of baking our tasty snacks, so come on out and say ‘Hi’ at one of our upcoming events (Also, check Facebook for last minute samplings in your area):
- Tuesday, 9/16 – 6:30pm at the Harris YMCA Triathlon Training
- Saturday, 10/4 – 10-12pm at Provisions, Waxhaw
- Saturday, 10/4 – 2-6pm at Williams-Sonoma Artisan’s Market, Birkdale Village
- Saturday, 10/11 – 11-2pm, Healthy Home Market, Davidson
Much love,
Brooke & Sean
Tucked into the Blue Ridge Mountains, Asheville, NC is a weekender’s paradise. It’s a scenic 2-hour drive from Charlotte and filled to the brim with art, local pride, dog-friendly venues and fantastic food. It’s reputation proceeds itself as a tourist’s mountain mecca for outdoor adventurists, art lovers, modern day hippies and foodists alike. As eager entrepreneurs in the wholesome snack world, Sean and I knew a weekend visit was a must. So we picked a date, hoped for good weather (snow tires are not part of our entourage), grabbed some sample brüks bars and headed to the mountains. What we hoped to be a part-business, part-pleasure weekend getaway was a full fledged blast, in large part thanks to the infinite options of allergen friendly restaurants. We wined, we dined, we went home happy as clams. Here’s a look at some of the fantastic places we visited on our trip:






Most of us are in the same boat every fall: we enjoy the beautiful changing colors, start sipping on our hot comfort drink of choice and begin the seasonal battle of the bulge. I’ll be the first to admit, as the weather cools, it becomes harder and harder for me to say no to treats, sweets, and calorie-packed pumpkin spiced anything. Let’s face it, temptation is everywhere. While living in Miami last year, I managed to avoid the annual seasonal trap (being surrounded by tanned beautiful people helps one stay motivated). This year I am determined to trim my fattening fall habits, before I have to trim my waistline. Sure, I’m going to let myself splurge here and there, but no downward food coma/lack of exercise lulls for me this year! This is how I plan to stay fit and healthy this fall, without eliminating all comfort foods:
Moving to a place you’ve never been can feel a lot like being a child discovering a new world for the first time. It is invigorating, exciting and stressful to start a new life. Fortunately, we moved to the sweet south. Our experience moving here has been cushioned by the warmth of the Charlotte community. As opposed to the sink or swim mentality of New York or Miami, moving here felt more like, rushing through traffic because you’re 30 mins late, only to show up and greeted by someone with a Southern accent who says, ’Oh, don’t worry darlin’, you’re right on time, we were just about to get started.’ Despite the warm welcome we received, we’ve both had a few nail biting, near sleepless nights. Starting a business is no joke as it turns out! It’s a good thing we’re doing what we love. No matter what you do, even the most perfect job can be stressful. In order to cope with the high demands of...well, life…we’ve compiled some of our tried and true ways Sean and I take care of ourselves throughout a transitional time. (Even if you’ve lived somewhere for years read these, it’s never too late to try something new, or make some new friends!)
We hope this helps even one of you with a huge life transition! Whatever it is (moving, starting a new job/business, or starting a new personal goal), we know it ain’t easy. We also want to thank anyone who has already supported our pre-sale of
The night Sean and I met, we talked our way from Madison Square Park to the Lower East Side of Manhattan. We quickly discovered we had many things in common, including the street we both lived on. It was obvious that from that day on, our lives would never be the same. Of course we had yet to discover the entirety of that feeling, and that just two years later, we would be engaged and venturing into a business together, combining two things we love: food and health. From the get-go, food and a love for fitness brought us together like chocolate and peanut butter. After learning about Sean’s sensitivities to gluten, dairy, soy and egg, I jumped on the bandwagon, making gluten free snacks and meals that were diet-friendly for him and discovering foods I had never heard of – arrowroot, xanthan gum and garbanzo bean flour, anyone?!
Over the course of a couple years, he had tried just about every bar out there, but there was nothing that he craved or loved, just things he tolerated. So one day, standing in the aisle of our local specialty foods store, a light bulb went off: we would try to make something better. After a few rounds experimenting with ingredients and portions, the first Original batch of